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How to Track Which Products from Your META Catalogue Are Displayed Most Frequently?
Recently, I received a question from a client that made me think: “Can we find out which products from our product catalog on Facebook...
Oct 19, 20242 min read
META Campaign Objective and Performance Goal - Guide
We all know that Facebook (META) can be quite a confusing platform sometimes. In this article, we'll look at Campaign Objectives at the...
Oct 19, 20243 min read
META Attribution Settings - Everything You Need to Know
You’ve probably heard of the so-called "Conversion Attribution Window." In short, an attribution window (or conversion window) is a...
Sep 27, 20243 min read
UTM Parameters: What They Are, Why They Matter, and How to Use Them Effectively
Tracking the effectiveness of digital ads is crucial for making informed decisions, not just to optimize ad campaigns but also for...
Sep 22, 20243 min read
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